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Consumer behaviour
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Sport
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Kwak, Dae Hee
30
Lee, Joon Sung
8
Kwon, Youngbum
5
Kim, Ki Tak
4
McDaniel, Stephen R.
4
Kim, Yu Kyoum
3
Lim, Choong Hoon
3
Chang, Yonghwan
2
Jang, Wonseok
2
Ko, Yong Jae
2
Mahan, Joseph
2
Park, Youngho
2
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2
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1
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1
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Cho, Sungho
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Clavio, Galen E.
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Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
European Sport management quarterly : ESMQ
4
International journal of sports marketing & sponsorship
4
International journal of sport management and marketing : IJSMM
2
Journal of business research : JBR
2
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of promotion management : JPM
1
Management decision : MD
1
Sport management review
1
The journal of product & brand management
1
The sports business in the Pacific Rim : economics and policy
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ECONIS (ZBW)
OLC EcoSci
8
Other ZBW resources
7
RePEc
4
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1
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Saved in:
2
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
3
Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee
;
Clavio, Galen E.
;
Eagleman, Andrea N.
; …
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
Saved in:
4
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
5
Building team identity through place attachment : a case of a Korean professional soccer club
Kim, Ki Tak
;
Kwak, Dae Hee
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 369-385)
.
2015
Persistent link: https://www.econbiz.de/10011515502
Saved in:
6
Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Kim, Ki Tak
;
Kwak, Dae Hee
;
Babiak, Kathy
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10011550867
Saved in:
7
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
8
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee
;
Kim, Yu Kyoum
;
Hirt, Edward R.
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
Saved in:
9
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Saved in:
10
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
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