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Shopping centre image dynamics...
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Brito, Pedro Quelhas
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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Global business review
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Experiências de internacionalização : a globalização das empresas portuguesas
Pinheiro, Anselmo
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001899490
Saved in:
2
Tourism brochures : linking message strategies, tactics and brand destination attributes
Brito, Pedro Quelhas
;
Pratas, Joaquim
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 123-138
Persistent link: https://www.econbiz.de/10010508427
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3
Direct or indirect channel structures : evaluating the impact of channel governance structure on export performance
Rambocas, Meena
;
Meneses, Raquel
;
Monteiro, Carlos
; …
- In:
International business review : the official journal of …
24
(
2015
)
1
,
pp. 124-132
Persistent link: https://www.econbiz.de/10010477107
Saved in:
4
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim-Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
Saved in:
5
Strategic versus tactical nature of sales promotions
Brito, Pedro Quelhas
;
Hammond, Kathy
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10003494090
Saved in:
6
From offshore-provider to brand creator : fsQCA of footwear industry
Meneses, Raquel
;
Brito, Pedro Quelhas
;
Gomes, Paulo Coelho
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5540-5546
Persistent link: https://www.econbiz.de/10011590591
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7
Assessing the impact of mystery client traits on service evaluation
Brito, Pedro Quelhas
;
Rambocas, Meena
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011615469
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8
Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra
;
Brito, Pedro Quelhas
;
Pawar, …
- In:
Global business review
21
(
2020
)
1
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
Saved in:
9
Shopping centre patronage : situational factors against affect
Brito, Pedro Quelhas
;
MacGoldrick, Peter J.
;
Raut, …
- In:
Vision : the journal of business perspective
23
(
2019
)
2
,
pp. 189-196
Persistent link: https://www.econbiz.de/10012161596
Saved in:
10
When the tourist home environment is so similar to a distant foreign destination : evidence of constant vicarious experience effect on college students
Brito, Pedro Quelhas
- In:
Journal of destination marketing & management : JDMM
33
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015076942
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