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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.; Shiu, Edward; Thrasher, James F.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
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Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M.; … - In: Journal of business research : JBR 64 (2011) 7, pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
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A multi-country assessment of the long-term orientation scale
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco - In: International marketing review 28 (2011) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
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Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of business research : JBR 67 (2014) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10010245279
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Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of international marketing 22 (2014) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
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Demarketing tobacco through governmental policies : the 4Ps revisited
Shiu, Edward; Hassan, Louise M.; Walsh, Gianfranco - In: Journal of business research : JBR 62 (2009) 2, pp. 269-278
Persistent link: https://www.econbiz.de/10003810571
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Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco; Shiu, Edward; Schaarschmidt, Mario; … - In: Psychology & marketing 39 (2022) 12, pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
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Addressing the cross-country applicability of the theory of planned behaviour (TPB) : a structured review of multi-country TPB studies
Hassan, Louise M.; Shiu, Edward; Parry, Sara - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10011485466
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The moderating effects of national age stereotyping on the relationships between job satisfaction and its determinants : a study of older workers across 26 countries
Shiu, Edward; Hassan, Louise M.; Parry, Sara - In: British journal of management : BJM 26 (2015) 2, pp. 255-272
Persistent link: https://www.econbiz.de/10011305606