Data from 294 Executive MBA students studying business administration were analysed to determine perceptions toward business simulations in general and their perceived usefulness in particular. 25 simulation game related and 21 tutor related attributes made up the evaluation form. Preliminary...

The article analyses the influence of the national cultures of Middle East and Kazakhstan on behaviour in socio-political environment. Socio-political environment in this research relates to the behaviour and values of Arabs and Kazakhs. The analysis suggests that Arabs and Kazakhs have many...

In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...

This assessment examines the marketing strategy of PocketSherpa, an application developed by Localyte Inc., an open platform web site which connects travellers with locals. Issues related to online transactions are discussed from both a buyer’s perspective (credit-card frauds, privacy and...

For the so-called Nouveau Riche from China it has become the latest fashion to own a vineyard in France. The case study is about Sino-Vinterns SE catering for the needs of upcoming Chinese Billionaires who want to produce their own wine in France