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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw; O'Reilly, Norm; Finch, David J.; … - In: Journal of strategic marketing 28 (2020) 6, pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
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Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit; Parent, Milena M.; O'Reilly, Norm - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
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Profiling major sport event visitors : the 2002 Commonwealth Games
Preuß, Holger; Séguin, Benoit; O'Reilly, Norm - 2010
Persistent link: https://www.econbiz.de/10003914570
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The Olympic brand, ambush marketing and clutter
Séguin, Benoit; O'Reilly, Norm - In: International journal of sport management and marketing … 4 (2008) 1, pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
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Innovative pedagogy in sport marketing: the annual SPAD field trip
Pegoraro, Ann; Séguin, Benoit; O'Reilly, Norm; … - In: International journal of sport management and marketing … 4 (2008) 2/3, pp. 255-276
Persistent link: https://www.econbiz.de/10003736231
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Social media scholarship in sport management research : a critical review
Abeza, Gashaw; O'Reilly, Norm; Séguin, Benoit; … - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
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Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm; Berger, Ida E.; Hernandez, Tony; … - In: Sport management review 18 (2015) 2, pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana; Patry, Philippe; Séguin, Benoit; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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Barriers to youth sport participation in dense urban centres
O'Reilly, Norm; Hernandez, Tony; Séguin, Benoit; … - In: International journal of sport management and marketing … 23 (2023) 3, pp. 175-203
Persistent link: https://www.econbiz.de/10014310914