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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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ECONIS (ZBW)
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So vernetzen sich Vertriebler richtig : Networking
Üstüner, Tuba
;
Godes, David
- In:
Vertrieb : Verkäufer führen - Umsatz machen
,
(pp. 35-45)
.
2009
Persistent link: https://www.econbiz.de/10003841335
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2
How marketplace performances produce interdependent status games and contested forms of symbolic capital
Üstüner, Tuba
;
Thompson, Craig J.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 796-814
Persistent link: https://www.econbiz.de/10009501093
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3
How marketplace performances produce interdependent status games and contested forms of symbolic capital
Üstüner, Tuba
;
Thompson, Craig J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 147-166
Persistent link: https://www.econbiz.de/10009777145
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4
Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba
;
Holt, Douglas B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 248-267
Persistent link: https://www.econbiz.de/10010383254
Saved in:
5
Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba
;
Holt, Douglas B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003982909
Saved in:
6
Quantitative marketing research
Iacobucci, Dawn
- In:
Kellogg on marketing
,
(pp. 195-211)
.
2001
Persistent link: https://www.econbiz.de/10001612984
Saved in:
7
Services marketing and customer service
Iacobucci, Dawn
- In:
Kellogg on marketing
,
(pp. 320-329)
.
2001
Persistent link: https://www.econbiz.de/10001612995
Saved in:
8
The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
.
2008
Persistent link: https://www.econbiz.de/10003813888
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9
A psychometric assessment of the businessweek, US news & world report, and financial times rankings of business schools’ MBA programs
Iacobucci, Dawn
- In:
Journal of marketing education : JME
35
(
2013
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10010210099
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10
Structural equations modeling : fit indices, sample size, and advanced topics
Iacobucci, Dawn
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 90-98
Persistent link: https://www.econbiz.de/10003958615
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