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The influence of the commercial features of the Internet on the adoption of e-commerce by consumers

Crespo, Angel Herrero; Rodríguez del Bosque, Ignacio A. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 562-575

Persistent link: https://www.econbiz.de/10008933077

Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos : un estudio aplicado a los turistas que visitan un destino vacacional : an application to the tourists visiting a holiday destination

San Martín, Héctor; Rodríguez del Bosque, Ignacio A. - In: Cuadernos de economía y dirección de la empresa : CEDE 43 (2010), pp. 37-63

Persistent link: https://www.econbiz.de/10003991227

Análisis del valor de marca de las entidades financieras : el efecto halo y el modelo de elección discreta

Garcia de los Salmones Sanchez, Maria del Mar; Pérez … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 2, pp. 25-42

This work aims to quantify brand equity and positioning of financial services institutions, banks and saving banks, both in consumers' and industrial' markets. Likewise, there is an attempt to identify the most relevant image dimensions when choosing an institution as the one with the highest...

Persistent link: https://www.econbiz.de/10009234332

Measuring CSR image : three studies to develop and to validate a reliable measurement tool

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 118 (2013) 2, pp. 265-286

Persistent link: https://www.econbiz.de/10010233727

CSR and customer loyalty : the roles of trust, customer identification with the company and satisfaction

Martínez, Patricia; Rodríguez del Bosque, Ignacio A. - In: International journal of hospitality management 35 (2013), pp. 89-99

Persistent link: https://www.econbiz.de/10010225848

Customer personal features as determinants of the formation process of corporate social responsibility perceptions

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Psychology & marketing 30 (2013) 10, pp. 903-917

Persistent link: https://www.econbiz.de/10010198487

Measuring corporate social responsibility in tourism : development and validation of an efficient measurement scale in the hospitality industry

Martínez, Patricia; Pérez, Andrea; Rodríguez del … - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 365-385

Persistent link: https://www.econbiz.de/10009775405

The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry

Pérez, Andrea; Martínez, Patricia; Rodríguez del … - In: Service business 7 (2013) 3, pp. 459-481

Persistent link: https://www.econbiz.de/10009776966

The effect of corporate associations on consumer behaviour

Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238

Persistent link: https://www.econbiz.de/10009718536

CSR identity and image : are they aligned in the banking industry?

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate social responsibility : challenges, benefits …, (pp. 65-86). 2014

Persistent link: https://www.econbiz.de/10010399016