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Corporate communication : a marketing viewpoint

Podnar, Klement - 2015

Persistent link: https://www.econbiz.de/10010467159

Guest editorial : Communicating corporate social responsibility

Podnar, Klement - In: Journal of marketing communications 14 (2008) 2, pp. 75-81

Persistent link: https://www.econbiz.de/10003767492

Corporate communication : a marketing viewpoint

Podnar, Klement - 2015

1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and...

Persistent link: https://www.econbiz.de/10013183581

Sustainability communication

Golob, Urša; Podnar, Klement; Žabkar, Vesna - In: International journal of advertising : the review of … 42 (2023) 1, pp. 42-51

Persistent link: https://www.econbiz.de/10014233911

Corporate social responsibility communication and dialogue

Golob, Urša; Podnar, Klement - In: The handbook of communication and corporate social …, (pp. 231-251). 2011

Persistent link: https://www.econbiz.de/10009235288

Identification with an organisation as a dual construct

Podnar, Klement; Golob, Urša; Janičič, Zlatko - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1399-1415

Persistent link: https://www.econbiz.de/10009378643

CSR communication : que vadis

Golob, Urša; Podnar, Klement; Elving, Wim J.; Nielsen, … - In: Corporate communications : an international journal 18 (2013) 2, pp. 176-192

Persistent link: https://www.econbiz.de/10009748741

The role of consumer-brand identification in building brand relationships

Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59

Persistent link: https://www.econbiz.de/10009720389

Slovenia : CSR as a luxury in tough economic times

Golob, Urša; Podnar, Klement; Stanojević, Miroslav - In: Corporate social responsibility and trade unions : …, (pp. 135-150). 2015

Persistent link: https://www.econbiz.de/10010429111

Critical points of CSR-related stakeholder dialogue in practice

Golob, Urša; Podnar, Klement - In: Business ethics : a European review 23 (2014) 3, pp. 248-257

Persistent link: https://www.econbiz.de/10010388900