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Consumer behaviour
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Dai, Xin
29
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5
Khong, Kok Wei
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of marketing for higher education
3
Journal of consumer behaviour : an international research review
2
Accounting and finance
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Accounting horizons : a quarterly publication of the American Accounting Association
1
Ageing and long-term care : national policies in the Asia-Pacific
1
Ageing in East Asia : challenges and policies for the twenty-first century
1
Analyzing the impacts of Industry 4.0 in modern business environments
1
Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Asian Academy of Management journal : AAMJ
1
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1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Development (2020) 63:38–43
1
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
Fox School of Business Research Paper
1
Health care in Malaysia : the dynamics of provision, financing and access
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of electronic business : IJEB
1
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1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
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1
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1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of international accounting research
1
Journal of international consumer marketing
1
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1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of targeting, measurement and analysis for marketing
1
Journal of teaching in international business
1
Management decision : MD
1
Nottingham Univ. Business School Malaysia Campus Research Paper
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ECONIS (ZBW)
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OLC EcoSci
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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2
Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Kok Wei Khong
;
Fon Sim Ong
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 626-642
Persistent link: https://www.econbiz.de/10010387836
Saved in:
3
The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman
;
Fon Sim Ong
;
Md. Nor Othman
;
Kok Wei Khong
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
Saved in:
4
Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
Saved in:
5
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
6
Measuring service quality in luxury hotels in Malaysia
Abaeian, Vahideh
;
Kok Wei Khong
- In:
Taylor's business review / Taylor's Business School, …
2
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009778070
Saved in:
7
Conceptualizing persuasive messages using ELM in social media
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 65-87
Persistent link: https://www.econbiz.de/10010474807
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8
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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9
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Kok Wei Khong
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
10
An exploratory investigation of study-abroad online information cues
Teng, Shasha
;
Kok Wei Khong
- In:
Journal of teaching in international business
26
(
2015
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011434401
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