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Naming business : names as drivers of brand value

Alserhan, Baker Ahmad; Alserhan, Zeid Ahmad - In: Competitiveness review : an international business … 22 (2012) 4, pp. 329-342

Persistent link: https://www.econbiz.de/10009583134

Islamic branding : a conceptualization of related terms

Alserhan, Baker Ahmad - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10008659851

The principles of Islamic marketing

Alserhan, Baker Ahmad - 2011

Persistent link: https://www.econbiz.de/10009233663

Branding employment related public policies : evidence from a non-western context

Alserhan, Baker Ahmad - In: Employee relations 35 (2013) 4, pp. 423-440

Persistent link: https://www.econbiz.de/10009766276

Entrepreneurs and trade names : evidence from the United Arab Emirates

Alserhan, Baker Ahmad - In: European business review : EBR ; the official journal … 22 (2010) 2, pp. 232-245

Persistent link: https://www.econbiz.de/10003962452

The principles of Islamic marketing

Alserhan, Baker Ahmad - 2015 - Second Edition

Persistent link: https://www.econbiz.de/10011378369

The principles of Islamic marketing

Alserhan, Baker Ahmad - 2020 - First issued in paperback

Persistent link: https://www.econbiz.de/10012254126

The Principles of Islamic Marketing

Alserhan, Baker Ahmad - 2018

Persistent link: https://www.econbiz.de/10014498920

The principles of Islamic marketing

Alserhan, Baker Ahmad - 2016 - 2nd ed.

Persistent link: https://www.econbiz.de/10013183216

Research on Islamic Business Concepts : Proceedings of the 13th Global Islamic Marketing Conference, October 2022

Ramadani, Veland (ed.); Ahmad Alserhan, Bakr Bin (ed.); … - Global Islamic Marketing Conference <13., 2022, Istanbul> - 2023

Is Customer Perceived Value Impact on Bank Products Loyalty in Bangladesh? Investigate the Intervening Role of Satisfaction -- Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry -- Bridging Maqasid Al-Shariah and...

Persistent link: https://www.econbiz.de/10014415136