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Cultural pluralism : uncoverin...
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Consumer behaviour
14
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Cultural identity
11
Kulturelle Identität
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Cross-cultural relations
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Interkulturelle Beziehungen
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Cross-cultural management
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Demangeot, Catherine
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Journal of business research : JBR
7
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Brands : interdisciplinary perspectives
1
International Marketing Review
1
International Marketing Review: Volume 32, Issue 2
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
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Dynamiques d'activation, de partage et d'accumulation des connaissances au sein des communautés autonomes de consommateurs en ligne, aux niveaux individuel et collectif
Demangeot, Catherine
;
Sankaran, Kizhekepat
;
Tagg, Stephen
- In:
Recherche et applications en marketing
34
(
2019
)
4
,
pp. 52-79
Persistent link: https://www.econbiz.de/10012113823
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2
Governance tools for board members : adapting strategy maps and balanced scorecards for directorial action
Sankaran, Kizhekepat
;
Iyer, Srijayan
- In:
Verslo ir teisės aktualijos : mokslo darbai
6
(
2011
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10009579062
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3
On becoming a culturally plural consumer
Sankaran, K.
;
Demangeot, Catherine
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009407489
Saved in:
4
Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine
;
Adkins, Natalie Ross
;
Mueller, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
Saved in:
5
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
6
Exploration and its manifestations in the context of online shopping
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1256-1278
Persistent link: https://www.econbiz.de/10008810704
Saved in:
7
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
8
Consumer perceptions of online shopping environments : a gestalt approach
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
Saved in:
9
Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment
Zafari, Katayoun
;
Allison, Gareth
;
Demangeot, Catherine
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 564-575
Persistent link: https://www.econbiz.de/10011482291
Saved in:
10
Consumer mobility and well-being among changing places and shifting ethnicities
Demangeot, Catherine
;
Bröckerhoff, Aurélie
;
Kipnis, Eva
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 271-278
Persistent link: https://www.econbiz.de/10011494634
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