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Cultural pluralism : uncovering consumption patterns in a multicultural environment
Demangeot, Catherine
;
Sankaran, Kizhekepat
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 760-783
Persistent link: https://www.econbiz.de/10009577012
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Dynamiques d'activation, de partage et d'accumulation des connaissances au sein des communautés autonomes de consommateurs en ligne, aux niveaux individuel et collectif
Demangeot, Catherine
;
Sankaran, Kizhekepat
;
Tagg, Stephen
- In:
Recherche et applications en marketing
34
(
2019
)
4
,
pp. 52-79
Persistent link: https://www.econbiz.de/10012113823
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