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ECONIS (ZBW)
OLC EcoSci
36
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22
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15
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4
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Marketing retirement : or staying on the job
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Business horizons
57
(
2014
)
5
,
pp. 627-635
Persistent link: https://www.econbiz.de/10010403029
Saved in:
2
Choosing to retire : how companies can support and respect the decision better
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Journal of business strategy
37
(
2016
)
2
,
pp. 36-41
Persistent link: https://www.econbiz.de/10011529117
Saved in:
3
Exploring the gray market segment
Gelb, Betsy D.
- In:
MSU business topics
26
(
1978
)
2
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
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4
Gray power : next challenge to business?
Gelb, Betsy D.
- In:
Business horizons
30
(
1977
)
2
,
pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
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5
Pay more get more? : what buyers say
Gelb, Betsy D.
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
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6
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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7
"No-name" products: a step towards "no-name" retailing? are generic products mere promotional devices, glorified "house brands" or true commodities? Management's and consumer's response to that question will determine the future of unbrands
Gelb, Betsy D.
- In:
Business horizons
23
(
1980
)
3
,
pp. 9-13
Persistent link: https://www.econbiz.de/10003563879
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8
Strategic planning for the under-dor
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
6
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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9
When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
Saved in:
10
Reducing reluctance to transfer
Gelb, Betsy D.
- In:
Business horizons
30
(
1987
)
2
,
pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
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