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Why customer participation matters
Merlo, Omar; Eisingerich, Andreas B; Auh, Seigyoung - In: MIT sloan management review 55 (2013/14) 2, pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business
Merlo, Omar; Eisingerich, Andreas; Auh, Seigyoung; … - In: Business horizons 61 (2018) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10011808968
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Marketing's strategic influence in Australian firms: a review and survey
Merlo, Omar; Auh, Seigyoung - In: Australasian marketing journal 18 (2010) 2, pp. 49-56
Persistent link: https://www.econbiz.de/10003975203
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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
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The complex relationship between customer satisfaction and loyalty for automobiles
Auh, Seigyoung - In: Customer retention in the automotive industry : …, (pp. 141-166). 1997
Persistent link: https://www.econbiz.de/10001299162
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Compatibility effects in evaluations of satisfaction and loyalty
Auh, Seigyoung; Johnson, Michael D. - In: Journal of economic psychology : research in economic … 26 (2005) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10002535802
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Don't give me just positive feedback : how positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior
Mengüç, Bülent; Auh, Seigyoung; Ang, Dionysius; … - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1608-1626
Persistent link: https://www.econbiz.de/10015192944
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Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors
Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 38 (2009) 7, pp. 757-768
Persistent link: https://www.econbiz.de/10003893183