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Critical perspectives on business and management
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ECONIS (ZBW)
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Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
2
Addictive consumption : function and fragmentation in postmodernity
Elliott, Richard
- In:
Journal of consumer policy : consumer issues in law, …
17
(
1994
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10001163810
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
4
Ouch! : a logotherapeutic discourse of butch and tattooed in China
Liu, Wing-sun
;
Lau, Nam-kai
;
Elliott, Richard
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 293-302
Persistent link: https://www.econbiz.de/10008651817
Saved in:
5
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
6
Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia
;
Koronis, Epaminodas
;
Elliott, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
Saved in:
7
Talking fashion in female friendship groups : negotiating the necessary marketplace skills and knowledge
Yalkin, Cagri
;
Elliott, Richard
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 301-331
Persistent link: https://www.econbiz.de/10010479064
Saved in:
8
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
9
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
10
Measuring and managing brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784481
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