Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Five ways branding is changing...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
20,005
Brand management
19,963
Markenartikel
12,725
Brand
11,771
Consumer behaviour
11,154
Konsumentenverhalten
11,154
Markenimage
8,838
Brand image
8,728
Beziehungsmarketing
3,628
Relationship marketing
3,626
Social Web
2,438
Social web
2,438
Marketingmanagement
2,226
Marketing management
2,206
Online-Marketing
1,903
Internet marketing
1,878
Deutschland
1,681
Werbewirkung
1,680
Advertising effects
1,667
Markenpolitik
1,578
Theory
1,538
Theorie
1,536
Germany
1,434
Markentreue
1,262
Brand loyalty
1,241
Marketing
1,204
Luxury goods
1,192
Luxusgüter
1,192
Corporate reputation
1,172
Firmenimage
1,172
Werbung
1,082
Advertising
1,003
Handelsmarke
926
Einzelhandel
902
Store brand
891
Retail trade
884
Customer satisfaction
843
Kundenzufriedenheit
843
Emotion
816
USA
809
more ...
less ...
Online availability
All
Undetermined
9,741
Free
3,916
CC license
487
Digitizable
3
Type of publication
All
Article
17,992
Book / Working Paper
7,216
Journal
53
Type of publication (narrower categories)
All
Article in journal
13,830
Aufsatz in Zeitschrift
13,830
Aufsatz im Buch
3,080
Book section
3,080
Hochschulschrift
1,041
Graue Literatur
1,016
Non-commercial literature
1,016
Arbeitspapier
721
Working Paper
721
Thesis
690
Case study
490
Fallstudie
490
Collection of articles of several authors
470
Sammelwerk
470
Aufsatzsammlung
389
Conference paper
167
Konferenzbeitrag
167
Reprint
143
Konferenzschrift
116
Bibliografie enthalten
105
Bibliography included
105
Ratgeber
103
Guidebook
95
Lehrbuch
93
Textbook
78
Conference proceedings
65
Handbook
42
Handbuch
42
Interview
31
Collection of articles written by one author
27
Sammlung
27
Fallstudiensammlung
22
Systematic review
18
Übersichtsarbeit
18
Amtsdruckschrift
15
Festschrift
15
Government document
15
Glossar enthalten
14
Glossary included
14
Company information
12
more ...
less ...
Language
All
English
20,603
German
3,947
Undetermined
585
French
73
Spanish
23
Italian
22
Polish
18
Russian
15
Swedish
8
Dutch
6
Portuguese
4
Serbian
4
Kazakh
3
Danish
2
Finnish
2
Arabic
1
Bulgarian
1
Valencian
1
Croatian
1
Hungarian
1
Multiple languages
1
Slovak
1
Slovenian
1
more ...
less ...
Author
All
Burmann, Christoph
133
Esch, Franz-Rudolf
128
Baumgarth, Carsten
92
Melewar, T. C.
90
Keller, Kevin Lane
72
Huber, Frank
63
Meffert, Heribert
59
Bruhn, Manfred
57
De Chernatony, Leslie
53
Sattler, Henrik
53
Ahlert, Dieter
48
Foroudi, Pantea
47
Loureiro, Sandra Maria Correia
46
Balmer, John M. T.
45
Phau, Ian
44
Fournier, Susan
43
Wiedmann, Klaus-Peter
42
Bang, Nguyen
41
Bauer, Hans H.
41
Ko, Eunju
40
Romaniuk, Jenni
38
Veloutsou, Cleopatra
38
Dawes, John
37
Guzman, Francisco
37
Tomczak, Torsten
37
Ind, Nicholas
36
Merrilees, Bill
36
Gupta, Suraksha
34
MacInnis, Deborah J.
34
Schmidt, Holger J.
33
Uggla, Henrik
33
Errichiello, Oliver Carlo
32
Park, C. Whan
32
Christodoulides, George
31
Han, Heesup
30
Herrmann, Andreas
30
Vrontis, Demetris
30
Völckner, Franziska
30
Diamantopoulos, Adamantios
29
Iglesias, Oriol
29
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
120
National Bureau of Economic Research
52
European Commission / Joint Research Centre
36
Gesellschaft zur Erforschung des Markenwesens
25
Verlag Dr. Kovač
20
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
13
European Commission / Directorate-General for the Environment
12
Markenverband
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
World Bank
9
Campus Verlag
8
Springer Gabler <Firma>
8
Springer International Publishing
7
Verlag Franz Vahlen
7
Books on Demand GmbH <Norderstedt>
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
NetLibrary, Inc
6
American Marketing Association
5
Edward Elgar Publishing
5
European Commission / Directorate-General for Education, Youth, Sport and Culture
5
European Commission / Directorate-General for Research and Innovation
5
Europäische Kommission
5
Europäische Kommission / Gemeinsame Forschungsstelle
5
Executive Agency for Small and Medium-sized Enterprises
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
5
IGI Global
5
OECD
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Redline Verlag
4
United States Trademark Association
4
Chambre de commerce et d'industrie de Paris
3
Erasmus Research Institute of Management
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Institut für Handelsmanagement <Münster (Westf)>
3
Nomos Verlagsgesellschaft
3
Oxford Economics Ltd.
3
more ...
less ...
Published in...
All
Journal of business research : JBR
736
The journal of brand management : an international journal
661
The journal of product & brand management
450
Journal of retailing and consumer services
389
SpringerLink / Bücher
341
Asia Pacific journal of marketing and logistics
183
Psychology & marketing
179
European journal of marketing : EJM
143
Journal of marketing communications
137
Journal of strategic marketing
135
Marketing intelligence & planning
135
International journal of hospitality management
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Industrial marketing management : the international journal for industrial and high-tech firms
121
Journal of marketing management : MM
115
Journal of marketing
114
Journal of marketing research : JMR
114
Journal of advertising research
111
The IUP journal of brand management : IJBRM
109
Springer eBook Collection
96
Journal of promotion management : innovations in planning and applied research
95
Journal of the Academy of Marketing Science
95
Journal of fashion marketing and management
91
International journal of advertising : the review of marketing communications
89
Marketing letters : a journal of research in marketing
88
The Trademark reporter
88
Journal of international consumer marketing
87
Cogent business & management
84
International journal of internet marketing and advertising : IJIMA
84
Qualitative market research : an international journal
82
European journal of marketing
81
International marketing review
80
Innovatives Markenmanagement
79
Journal of marketing management : JMM ; journal of the Academy of Marketing
79
International journal of contemporary hospitality management
76
Markenartikel : das Magazin für Markenführung
76
Tourism management : research, policies, practice
75
Journal of retailing
74
Research
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
868
Other ZBW resources
518
RePEc
387
EconStor
92
BASE
63
ArchiDok
5
OLC EcoSci
5
USB Cologne (business full texts)
4
more ...
less ...
Showing
1
-
10
of
25,261
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
2
Improving
brand
security through good
brand
risk management
Hai-Yen Thi Bui
- In:
International journal of trade and global markets
19
(
2024
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015439441
Saved in:
3
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
4
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
5
Market niche as a method of
brand
promotion
Boienko, Оlena
;
Susidenko, Оleksii
- In:
Baltic Journal of Economic Studies
5
(
2019
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10012209157
Saved in:
6
Box office collection of sequel movies : exploring
brand
extension effect
Dewani, Prem Prakash
;
Malhan, Mohit
;
Mathur, Sameer
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 288-311
Persistent link: https://www.econbiz.de/10012613981
Saved in:
7
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
8
Brand
externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
9
The
brand
of "hijabers" between marketability and Islamic identity
Aloui, Narjess
;
Amdouni, Cyrine
- In:
International journal of islamic marketing and branding
3
(
2018
)
4
,
pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
Saved in:
10
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
