Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index

"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors...

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Chapter 1 The Current State -- Why Demand Management Matters More Than Ever -- The One-Number Forecast -- Forecast by Exception -- Fitting Demand to Supply versus Fitting Supply to...

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Chapter 1 The Digital Economy and Unexpected Disruptions -- Disruptions Driving Complex Consumer Dynamics -- Impact of the Digital Economy -- What Does All This Mean? -- Shifting to...

An updated new edition of the comprehensive guide to better business forecasting Many companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand...

How to Conquer the Effective Frontier and Drive Improved Value in Global OperationsGrowth has slowed. Volatility has increased and the world is more global. Brands are defined by innovation and services. Supply chain excellence matters more than ever. It makes a difference in corporate...