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The stigma of mental illness : using segmentation for social change

Yeh, Marie A.; Jewell, Robert D.; Thomas, Veronica L. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 97-116

Persistent link: https://www.econbiz.de/10011690546

The myth/fact message frame and persuasion in advertising : enhancing attitudes toward the mentally ill

Yeh, Marie A.; Jewell, Robert D. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 161-172

Persistent link: https://www.econbiz.de/10011292305

Establishing effective repositioning communications in a competitive marketplace

Jewell, Robert D. - In: Journal of marketing communications 13 (2007) 4, pp. 231-241

Persistent link: https://www.econbiz.de/10003606541

The stigma turbine : a theoretical framework for conceptualizing marketplace stigma

Mirabito, Ann M.; Otness, Cele C.; Crosby, Elizabeth; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 170-184

Persistent link: https://www.econbiz.de/10011618663

Conversations about conducting marketing research in mental health

Machin, Jane E.; Brister, Teri; Bossarte, Robert M.; … - In: Journal of consumer marketing 39 (2022) 6, pp. 569-578

Persistent link: https://www.econbiz.de/10013399751

Maladaptive healthcare seeking : a comprehensive and generative model of care seeking using a consumer behavior lens

Boland, Wendy Attaya; Finkelstein, Stacey R.; Vallen, Beth - In: Maladaptive Consumer Behavior : Theory, Research, and …, (pp. 211-239). 2024

Persistent link: https://www.econbiz.de/10015066144

Imagine That! Stimulating Consumers’ Imagination for Scented Product Omnichannel Success

Meng, Hua; Zamudio, Cesar; Jewell, Robert D. - 2022

Distribution channels for scented products rarely interact. Consumers either smell and buy scented products in store or purchase them online without smelling. Such channel isolation is inefficient. To achieve synergies, we propose a new omnichannel strategy, rooted in the neurobiology of...

Persistent link: https://www.econbiz.de/10014080245

A picture's worth a thousand words : using depicted movement in picture-based ads to increase narrative transportation

Grigsby, Jamie L.; Jewell, Robert D.; Zamudio, César - In: Journal of advertising 52 (2023) 4, pp. 594-612

Persistent link: https://www.econbiz.de/10014339495

The more they know : using transparent online communication to combat fake online reviews

Wang, Yiru; Zamudio, César; Jewell, Robert D. - In: Business horizons 66 (2023) 6, pp. 753-764

Persistent link: https://www.econbiz.de/10014433619

The innovator's license : a latitude to deviate from category norms

Barone, Michael J.; Jewell, Robert D. - In: Journal of marketing 77 (2013) 1, pp. 120-134

Persistent link: https://www.econbiz.de/10009725635