Similar Search Results

How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity

Folkes, Valerie S.; Matta, Shashi - In: Review of marketing research : Vol. 4, (pp. 33-62). 2008

Persistent link: https://www.econbiz.de/10015382792

The availability heuristic and perceived risk

Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 13-23

Persistent link: https://www.econbiz.de/10001063716

The role of causal inferences in postpurchase processes

Folkes, Valerie S. - 1987

Persistent link: https://www.econbiz.de/10001074500

Recent attribution research in consumer behavior : a review and new directions

Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 14 (1988) 4, pp. 548-565

Persistent link: https://www.econbiz.de/10001098538

Changes in the consequences of consumer envy due to ease of coping and social comparison targets

Folkes, Valerie S. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 135-136

Persistent link: https://www.econbiz.de/10009679344

The Role of Implicit Theories in Brand Extendibility

Yorkston, Eric; Nunes, Joseph; Matta, Shashi - 2007

People often associate human characteristics with brands such that the notion of brand personality has become part of marketing's vernacular. This research documents how implicit theories regarding one's own personality traits (whether they are fixed or malleable) affect inferences about the...

Persistent link: https://www.econbiz.de/10014049515

The malleable brand : the role of implicit theories in evaluating brand extensions

Yorkston, Eric A.; Nunes, Joseph C.; Matta, Shashi - In: Journal of marketing 74 (2010) 1, pp. 80-93

Persistent link: https://www.econbiz.de/10003940586

Extending brand quality : the role of goal congruence

Martin, Ingrid; Matta, Shashi; Stewart, David W. - In: Progress in economics research 8 (2004), pp. 1-18

Persistent link: https://www.econbiz.de/10003747212

How do social norms influence parents' food choices for their children? : the role of social comparison and implicit self-theories

Hogreve, Jens; Matta, Shashi; Hettich, Alexander S.; … - In: Journal of retailing 97 (2021) 2, pp. 173-190

Persistent link: https://www.econbiz.de/10012648985

The role of identity in digital consumer behavior : a conceptual model and research propositions based on gender

Rogova, Natalia; Matta, Shashi - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 55-70

Persistent link: https://www.econbiz.de/10014327816