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Driving channel integration perception in omnichannel environments : the role of touchpoints

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The journal of product & brand management 34 (2025) 1, pp. 6-20

Persistent link: https://www.econbiz.de/10015173315

Building customer loyalty in retailing : not all levers are created equal

Bellini, Silvia; Cardinali, Maria Grazia; Ziliani, Cristina - In: The international review of retail, distribution and … 21 (2011) 5, pp. 461-481

Persistent link: https://www.econbiz.de/10009492164

Retailing in Italy : players, strategies and trends

Ziliani, Cristina; Fornari, Edoardo; Grandi, Sebastiano; … - In: European retail research 24 (2010) 2, pp. 167-201

Persistent link: https://www.econbiz.de/10008760373

Retail shopper marketing: the future of promotional flyers

Ziliani, Cristina; Ieva, Marco - In: International journal of retail & distribution management 43 (2015) 6, pp. 488-502

Persistent link: https://www.econbiz.de/10011387793

Online versus offline promotional communication : evaluating the effect of medium on customer response

Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos - In: Journal of advertising research 58 (2018) 3, pp. 338-348

Persistent link: https://www.econbiz.de/10011929129

Understanding complaint channel usage in multichannel retailing

Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 47 (2019), pp. 94-103

Persistent link: https://www.econbiz.de/10011995526

Retail promotional communication : the comparative effectiveness of print versus online

Ziliani, Cristina; Ieva, Marco; Gázquez-Abad, Juan Carlos - In: Exploring omnichannel retailing : common expectations …, (pp. 225-249). 2019

Persistent link: https://www.econbiz.de/10011954551

Towards digital loyalty programs : insights from customer medium preference segmentation

Ieva, Marco; Ziliani, Cristina - In: International journal of retail & distribution management 45 (2017) 2, pp. 195-210

Persistent link: https://www.econbiz.de/10011620418

Loyalty management : from loyalty programs to omnichannel customer experiences

Ziliani, Cristina; Ieva, Marco - 2020

"In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in...

Persistent link: https://www.econbiz.de/10012109575

Online channel adoption in supermarket retailing

Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 59 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012433770