Vorwort -- 1. Einleitung -- 2. Die Kreativität versteckt sich Inside the Box -- 3. Wenn weniger mehr wird: die Technik der Subtraktion -- 4. Teile und erobere: die Technik der Division -- 5. Seid fruchtbar und vermehrt euch: die Technik der Multiplication -- 6. Neue Tricks für alte Hunde: die...

"Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to...

We propose an approach for using data on social interactions (e.g., number of recommendations received by consumers, number of recommendations given by adopters, number of social ties) in order to improve the forecasts made by extant diffusion models. We extend major extant diffusion models to...

We show how networks modify the diffusion curve by affecting its symmetry. We demonstrate that a network's degree distribution has significant impact on the contagion properties of the subsequent adoption process, and propose a method for uncovering the degree distribution of the adopter network...

This paper presents a theoretical model of self-control as a dynamic process. In situations demanding self-control, the individual experiences one of two types of temptations: Impulsiveness or procrastination, followed by an inner struggle between yielding to and overcoming the temptation. When...