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Sports teams' home market size in the digital age - analyzing social media drawing power

Kunz-Kaltenhäuser, Philipp - 2023

The sport economic literature relies on the city size to proxy for the size of the home market of sports teams. This paper seeks to clarify whether the commonly used definition for home market size in sports economics is actually a valid measure for revenue potential in the modern digital age....

Persistent link: https://www.econbiz.de/10014225715

Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012

Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160

Persistent link: https://www.econbiz.de/10010384222

Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213

Persistent link: https://www.econbiz.de/10011541884

The 2012 London Olympics : innovations in ICT and social media marketing

Santomier, James Philip; Hogan, Patricia Irene; Kunz, … - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 251-269

Persistent link: https://www.econbiz.de/10011619245

Do college athletics marketers convert social media growth into ticket sales?

Popp, Nels; McEvoy, Chad D.; Watanabe, Nicolas - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 212-227

Persistent link: https://www.econbiz.de/10011709623

Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis

Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012631593

Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games

Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225

Persistent link: https://www.econbiz.de/10012697140

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers

Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869

Persistent link: https://www.econbiz.de/10012623902

Spectators' emotional responses in tweets during the Super Bowl 50 game

Chang, Yonghwan - In: Sport management review 22 (2019) 3, pp. 348-362

Persistent link: https://www.econbiz.de/10012099376

"Germany crashes out of World Cup" : a mixed-method study on the effects of crisis communication on Facebook

Utz, Sonja; Otto, Felix; Pawlowski, Tim - In: Journal of sport management : the official journal of … 35 (2021) 1, pp. 44-54

Persistent link: https://www.econbiz.de/10012598387