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The influence of store image, store satisfaction and store loyalty on store brand extension acceptance: evidence from Taiwanese 3C chain store
Wu, Shwu-ing; Chen, Jui-ho - In: Journal of international marketing and marketing research 35 (2010) 2, pp. 91-110
Persistent link: https://www.econbiz.de/10003981069
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The relationship model of internet advertising effect : an examination of computer advertising
Wu, Shwu-ing; Chen, Jui-ho; Liu, Ping-liang - In: Journal of international marketing and marketing research 36 (2011) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10008907165
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Comparison between hotels and motels using CRM effect model : an empirical study in Taiwan
Wu, Shwu-ing; Chen, Jui-ho - In: International journal of hospitality management 31 (2012) 4, pp. 1254-1263
Persistent link: https://www.econbiz.de/10009567524
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Comparison between manufacturing companies that are ISO certified and those that are not certified using performance measurement model
Wu, Shwu-ing; Chen, Jui-ho - In: Total quality management & business excellence : an … 22 (2011) 8, pp. 869-890
Persistent link: https://www.econbiz.de/10009424193
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The performance evaluation and comparison based on enterprises passed or not passed with ISO accreditation : an applicance of BSC and ABC methods
Wu, Shwu-ing; Chen, Jui-ho - In: International journal of quality & reliability management 29 (2012) 3, pp. 295-319
Persistent link: https://www.econbiz.de/10009530906
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Influential factors and relational structure of Internet banner advertising in the tourism industry
Wu, Shwu-Ing; Wei, Pao-Lien; Chen, Jui-Ho - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10003695949
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A comparison of green business relationship models between industry types
Chen, Jui-ho; Wu, Shwu-ing - In: Total quality management & business excellence : an … 26 (2015) 7/8, pp. 778-792
Persistent link: https://www.econbiz.de/10011388409
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The impact of customer relationship management and internal marketing on business performance : a comparison of lodging industries
Chen, Jui-Ho; Wu, Shwu-Ing - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 17-33
Persistent link: https://www.econbiz.de/10011555074
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Campus cultural and artistic activity effects evaluation model : a study of universities in Taiwan
Wu, Shwu-ing - In: International journal of nonprofit and voluntary sector … 14 (2009) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10003819441
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The relationship structure comparison of Internet advertising effects on different product involvement clusters
Wu, Shwu-Ing - In: Journal of international selling and sales management 13 (2007) 1, pp. 31-55
Persistent link: https://www.econbiz.de/10003426556