Similar Search Results

A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

O'Cass, Aron - In: Marketing theory 9 (2009) 2, pp. 189-208

Persistent link: https://www.econbiz.de/10003862389

Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand Performance

Weerawardena, Jay; O'Cass, Aron; Julian, Craig - 2009

This research examines the impact of the externalenvironment on a firm's value-creating strategies and brand performance. First,a model depicting the relationships among industry environment, organizationallearning, innovation, and a firm's brand performance is used to develop aseries of...

Persistent link: https://www.econbiz.de/10014201563

Value creation architecture and engineering : a business model encompassing the firm-customer dyad

Ngo, Liem Viet; O'Cass, Aron - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 496-514

Persistent link: https://www.econbiz.de/10008662673

Anatomy of value and value-driven processes in business organisations

O'Cass, Aron (contributor) - 2010

Persistent link: https://www.econbiz.de/10008662678

The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance

O'Cass, Aron; Weerawardena, Jay - In: Industrial marketing management : the international … 39 (2010) 4, pp. 571-581

Persistent link: https://www.econbiz.de/10003983988

Implementing competitive strategies : the role of responsive and proactive market orientations

Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266

Persistent link: https://www.econbiz.de/10003949217

Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites

Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127

Persistent link: https://www.econbiz.de/10003990882

Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators

Carlson, Jamie; O'Cass, Aron - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 264-286

Persistent link: https://www.econbiz.de/10009232064

Performance implications of market orientation, marketing resources, and marketing capabilities

Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 173-187

Persistent link: https://www.econbiz.de/10009488945

Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability

Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 25 (2011) 7, pp. 528-539

Persistent link: https://www.econbiz.de/10009387521

1
2
3
4
5
6
7
8
Next
Last