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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
Saved in:
2
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
3
Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.
;
Sengupta, Jaideep
;
Vohs, Kathleen D.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
Saved in:
4
In reply: where reshaping communications in healthcare service begins
Berry, Leonard L.
;
Danaher, Tracey S.
;
Moore, Sarah G.
; …
- In:
Journal of service research
26
(
2023
)
4
,
pp. 517-520
Persistent link: https://www.econbiz.de/10014580304
Saved in:
5
Reminders of money change the self-concept
Vohs, Kathleen D.
- In:
The Routledge companion to identity and consumption
,
(pp. 244-250)
.
2013
Persistent link: https://www.econbiz.de/10009700282
Saved in:
6
Equilibrium price dispersion in retail markets for prescription drugs
Sorensen, Alan T.
- In:
Journal of political economy
108
(
2000
)
4
,
pp. 833-850
Persistent link: https://www.econbiz.de/10001499629
Saved in:
7
An empirical model of heterogeneous consumer search for retail prescription drugs
Sorensen, Alan T.
-
2001
Persistent link: https://www.econbiz.de/10001620514
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8
Insurer-hospital bargaining : negotiated discounts in post-deregulation Connecticut
Sorensen, Alan T.
- In:
The journal of industrial economics
51
(
2003
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10001857288
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9
Bestseller lists and product variety
Sorensen, Alan T.
- In:
The journal of industrial economics
55
(
2007
)
4
,
pp. 715-738
Persistent link: https://www.econbiz.de/10003599485
Saved in:
10
Social learning and health plan choice
Sorensen, Alan T.
- In:
The Rand journal of economics
37
(
2006
)
4
,
pp. 929-945
Persistent link: https://www.econbiz.de/10003545075
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