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ECONIS (ZBW)
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Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Saved in:
2
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
3
E-business : principles and practice
Rowley, Jennifer
;
Rowley, Jennifer
-
2002
-
1. publ.
Persistent link: https://www.econbiz.de/10001621111
Saved in:
4
Pester power : a battle of wills between children and their parents
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 561-581
Persistent link: https://www.econbiz.de/10009159905
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5
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
6
Computers for libraries
Rowley, Jennifer
;
Rowley, Jennifer
-
1980
Persistent link: https://www.econbiz.de/10000090874
Saved in:
7
Information marketing
Rowley, Jennifer
-
2001
Persistent link: https://www.econbiz.de/10001535693
Saved in:
8
Information pricing policy : factors and contexts
Rowley, Jennifer
- In:
Information services & use
18
(
1998
)
3
,
pp. 165-175
Persistent link: https://www.econbiz.de/10001422564
Saved in:
9
Customer knowledge management or customer surveillance
Rowley, Jennifer
- In:
Global business & economics review
7
(
2005
)
1
,
pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
Saved in:
10
Six steps to successful academic conference presentation
Rowley, Jennifer
- In:
The marketing review
12
(
2012
)
4
,
pp. 437-450
Persistent link: https://www.econbiz.de/10009713511
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