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Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin; Hu, Jing; Xu, Bing - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
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Cross-cultural differences in social media use : implications for international social media marketing strategy
Jung, Jae Min; Min, Kyeong Sam; Schiele, Kristen R.; … - In: The SAGE handbook of social media marketing, (pp. 30-57). 2022
Persistent link: https://www.econbiz.de/10013368511
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Dispositional awe, meaning in life, and socially responsible consumption
Hu, Jing - In: The service industries journal 45 (2025) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10015194245
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Entropies of negative incomes, Pareto-distributed loss, and financial crisis
Gao, Jianbo; Hu, Jing; Mao, Xiang; Zhou, Mi; Gurbaxani, … - In: Inventi impact: emerging economies (2011) 4, pp. 225-230
Persistent link: https://www.econbiz.de/10009765301
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Effect of type of curriculum on educational outcomes and motivation among marketing students with different learning styles
Ackerman, David S.; Hu, Jing - In: Journal of marketing education : JME 33 (2011) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10010217774
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The influence of student perceived professors’ "hotness" on expertise, motivation, learning outcomes, and course satisfaction
Liu, Jeanny; Hu, Jing; Furutan, Omid - In: Journal of education for business 88 (2013) 2, pp. 94-100
Persistent link: https://www.econbiz.de/10009717779
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Relationships between bidirectional work-family interactions and psychological well-being
Zhang, Xi-chao; Siu, Oi Ling; Hu, Jing; Zhang, Weiwei - In: Journal of personnel psychology 13 (2014) 2, pp. 87-96
Persistent link: https://www.econbiz.de/10010354588
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The analysis of Laminaria japonica industry and international trade situation in China
Yue, Hao; Sun, Yingze; Hu, Jing; Zeng, Shouying; … - In: Proceedings of selected articles of 2013 World …, (pp. 39-51). 2014
Persistent link: https://www.econbiz.de/10010416696