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Consumer valuation of modularly upgradeable products

Ülkü, Sezer; Dimofte, Claudiu V.; Schmidt, Glen M. - In: Management science : journal of the Institute for … 58 (2012) 9, pp. 1761-1776

Persistent link: https://www.econbiz.de/10009655697

Analyzing product architecture under technological change : modular upgradeability tradeoffs

Kamrad, Bardia; Schmidt, Glen M.; Ülkü, Sezer - In: IEEE transactions on engineering management : EM 60 (2013) 2, pp. 289-300

Persistent link: https://www.econbiz.de/10009753857

Matching product architecture and supply chain configuration

Ülkü, Sezer; Schmidt, Glen M. - In: Production and operations management : an international … 20 (2011) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10008841647

Implicit measures of consumer cognition : a review

Dimofte, Claudiu V. - In: Psychology & marketing 27 (2010) 10, pp. 921-937

Persistent link: https://www.econbiz.de/10008903163

Consumer responses to false information : is believability necessary for persuasion?

Dimofte, Claudiu V.; Yalch, Richard F. - In: Applying social cognition to consumer-focused strategy …, (pp. 281-296). 2005

Persistent link: https://www.econbiz.de/10003113344

Consumer Valuation of Modularly Upgradeable Products

Ulku, Sezer - 2012

While product modularity is often advocated as a design strategy in the operations management literature, little is known about how customers respond to modular products. In this research we undertake several experiments to explore consumer response to modularly upgradeable products in settings...

Persistent link: https://www.econbiz.de/10013114413

The performance of global brands in the 2008 financial crisis : a test of two brand value measures

Johansson, Johny K.; Dimofte, Claudiu V.; Mazvancheryl, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 235-245

Persistent link: https://www.econbiz.de/10009613721

The mere association effect and brand evaluations

Dimofte, Claudiu V.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10008909944

Cognitive and affective reactions of US consumers to global brands

Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135

Persistent link: https://www.econbiz.de/10003813593

Scale-dependent automatic shifts in brand evaluation standards

Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170

Persistent link: https://www.econbiz.de/10003860494