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The market orientation-innovation relationship : the benefit of a distinction between a responsive and proactive market orientation

Bodlaj, Mateja - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 31-41). 2008

Persistent link: https://www.econbiz.de/10003797526

Do managers at two hierarchical levels differ in how they assess their company’s market orientation?

Bodlaj, Mateja - In: Journal of East European management studies : JEEMS 17 (2012) 3, pp. 292-312

The purpose of the presented empirical study was to examine the cultural and behavioural adoption of a market orientation as perceived by two groups of managers: general managers and marketing managers. With regard to marketoriented behaviours, a distinction is made between a responsive and a...

Persistent link: https://www.econbiz.de/10009780142

Do managers at two hierarchical levels differ in how they assess their company's market orientation?

Bodlaj, Mateja - In: Journal of East European management studies : JEEMS 17 (2012) 3, pp. 292-312

Persistent link: https://www.econbiz.de/10009613736

Market orientation and degree of novelty

Bodlaj, Mateja - In: Managing global transitions : international research journal 9 (2011) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10009567990

The impact of a responsive and proactive market orientation on innovation and business performance

Bodlaj, Mateja - In: Economic and business review : EBR 12 (2010) 4, pp. 241-261

Persistent link: https://www.econbiz.de/10011616775

Drivers and outcomes of chatbot use in the business-to-business context : exploring business customers’ perspectives

Maga, Sara; Bodlaj, Mateja - In: The journal of business & industrial marketing 40 (2025) 1, pp. 250-264

Persistent link: https://www.econbiz.de/10015206994

Responsive and proactive market orientation and innovation success under market and technological turbulence

Bodlaj, Mateja; Coenders, Germa; Zabkar, Vesna - In: Journal of business economics and management 13 (2012) 4, pp. 666-687

Persistent link: https://www.econbiz.de/10009625680

Retailing in Slovenia : current landscape and trends

Dmitrovič, Tanja; Bodlaj, Mateja - In: European retail research 27 (2013) 2, pp. 93-123

Persistent link: https://www.econbiz.de/10010408280

Marketing in small firms : the case of Slovenia

Bodlaj, Mateja; Rojšek, Iča - In: Economic and business review : EBR 16 (2014) 2, pp. 101-119

Persistent link: https://www.econbiz.de/10011612061

The market orientation of Slovenian companies : two-group comparisons

Bodlaj, Mateja; Rojšek, Iča - In: Economic and business review : EBR 12 (2010) 2, pp. 89-108

Persistent link: https://www.econbiz.de/10011617288