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Chapter 11 A Practical Framework for Destination Branding

Tasci, Asli D.A.; Gartner, William C. - In: Tourism branding, (pp. 149-158). 2009

Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide a practical framework for destination authorities. Review of relevant...

Persistent link: https://www.econbiz.de/10015381625

An exloratory study of multi-cultural views on the Disney-McDonald's alliance

Guillet, Basak Denizci; Tasci, Asli D. A. - In: Journal of travel and tourism marketing 27 (2010) 1, pp. 82-95

Persistent link: https://www.econbiz.de/10003963333

It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products

Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782

Persistent link: https://www.econbiz.de/10009242184

Temporal changes of airfares toward fixed departure date

Law, Rob; Leung, Rosanna; Guillet, Basak Denizci; Lee, … - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 615-628

Persistent link: https://www.econbiz.de/10009374107

Factors affecting outbound tourists' destination choice : the case of Hong Kong

Guillet, Basak Denizci; Lee, Andy; Law, Rob; Leung, Rosanna - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 556-566

Persistent link: https://www.econbiz.de/10009374117

An examination of executive compensation in the restaurant industry

Guillet, Basak Denizci; Kucukusta, Deniz; Xiao, Qu - In: International journal of hospitality management 31 (2012) 1, pp. 86-95

Persistent link: https://www.econbiz.de/10009406149

What determines multinational hotel groups' locational investment choice in China?

Zhang, Hanqin Qiu; Guillet, Basak Denizci; Gao, Wendy - In: International journal of hospitality management 31 (2012) 2, pp. 350-359

Persistent link: https://www.econbiz.de/10009503315

Globalization or localization of consumer preferences : the case of hotel room booking

Liu, Wei; Guillet, Basak Denizci; Xiao, Qu; Law, Rob - In: Tourism management : research, policies, practice 41 (2014), pp. 148-157

Persistent link: https://www.econbiz.de/10010239927

The impact of urbanization on hotel development : evidence from Guangdong Province in China

Zhang, Hanqin Qiu; Luo, Jian Ming; Xiao, Qu; Guillet, … - In: International journal of hospitality management 34 (2013), pp. 92-98

Persistent link: https://www.econbiz.de/10009766728

Chinese leisure travelers' preferences of rate fences in the airline industry

Guillet, Basak Denizci; Xu, Yan Elsie - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 333-348

Persistent link: https://www.econbiz.de/10009767997