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Firm resources and entry-related advantages : an empirical study in China
Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607
Persistent link: https://www.econbiz.de/10009779141
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Market entry barriers in China : a commentary essay
Yaprak, Attila - In: Journal of business research : JBR 65 (2012) 8, pp. 1216-1218
Persistent link: https://www.econbiz.de/10009562046
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Market entry barriers in China
Niu, Yongge; Dong, Lily C.; Chen, Rong - In: Journal of business research : JBR 65 (2012) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10009549715
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Appellation of origin brands in China
Niu, Yongge; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 239-248). 2014
Persistent link: https://www.econbiz.de/10010417714
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How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist resort websites
Niu, Yongge; Wang, Cheng Lu; Yin, Shimin; Niu, Yixuan - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
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Revised unique selling proposition : scale development, validation, and application
Niu, Yongge; Wang, Cheng Lu - In: Journal of promotion management : JPM 22 (2016) 6, pp. 874-896
Persistent link: https://www.econbiz.de/10011632072
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525
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Barriers to entry in China's consumer goods e-commerce market
Wang, Wenwen; Niu, Yongge - In: Journal of business-to-business marketing 31 (2024) 4, pp. 471-484
Persistent link: https://www.econbiz.de/10015191857
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Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge; Deng, Fumin; Hao, Andy W. - In: Industrial marketing management : the international … 88 (2020), pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
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Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures
Zhou, Liying; Niu, Yongge; Wang, Valerie Lynette; Tang, … - In: Industrial marketing management : the international … 93 (2021), pp. 370-381
Persistent link: https://www.econbiz.de/10012501914