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Share of national food products in retail is a frequent subject of policy debates. Local food is often associated with national security, sustainability, and support of local economy, contributing to value-added production, employment, rural development, and preservation of local food culture....
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The restaurant business plays a crucial role in the food economy and, like many industries, faces numerous challenges due to the rapid pace of change, driven by consumer trends and shifting demographics. In response to the pressure on businesses to adapt to these changing circumstances, new...
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support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …
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Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
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Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research … conceptual structure of marketing agility research. …
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