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Bonuses Versus Commissions: A...
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Bonuses versus commissions : a field study
Kishore, Sunil
;
Rao, Raghunath Singh
;
Narasimhan, Om
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10009755704
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2
Do activity-based incentive plans work? : evidence from a large-scale field intervention
Rao, Raghunath Singh
;
Viswanathan, Madhu
;
John, George
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 686-704
Persistent link: https://www.econbiz.de/10012593936
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3
Understanding the role of trade-ins in durable goods markets : theory and evidence
Rao, Raghunath Singh
;
Narasimhan, Om
;
John, George
- In:
Marketing science
28
(
2009
)
5
,
pp. 950-967
Persistent link: https://www.econbiz.de/10003900016
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4
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
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5
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
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6
Assessing the consequences of a channel switch
Chen, Xinlei
;
John, George
;
Narasimhan, Om
- In:
Marketing science
27
(
2008
)
3
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003736557
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7
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
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8
Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu
;
Narasimhan, Om
;
John, George
- In:
Marketing science
40
(
2021
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10012504949
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9
Conspicuous consumption and dynamic pricing
Rao, Raghunath Singh
;
Schaefer, Richard
- In:
Marketing science
32
(
2013
)
5
,
pp. 786-804
Persistent link: https://www.econbiz.de/10010199747
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10
More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun
;
Rao, Raghunath Singh
;
Kim, Kyeongheui
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 157-171
Persistent link: https://www.econbiz.de/10008858630
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