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Using netnography research method to reveal the underlying dimensions of the customer/tourist experience

Rageh, Ahmed; Melewar, T. C.; Woodside, Arch G. - In: Qualitative market research : an international journal 16 (2013) 2, pp. 126-149

Persistent link: https://www.econbiz.de/10009754937

Customer experiences with brands : literature review and research directions

Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225

Persistent link: https://www.econbiz.de/10009408590

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics

Woodside, Arch G. - 2015

Chapter 1 examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. Chapter 2 provides an application of system dynamics...

Persistent link: https://www.econbiz.de/10012681044

Editorial: nation branding : issues, insights and impacts

Melewar, T. C. - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 5-6

Persistent link: https://www.econbiz.de/10009741998

The notion of relationship in branding

Melewar, T. C. - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 95-96

Persistent link: https://www.econbiz.de/10009524653

Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation

Roslin, Rosmimah Mohd; Melewar, T. C. - In: Journal of Asia Pacific business 3 (2001) 2, pp. 5-36

Persistent link: https://www.econbiz.de/10001605357

Can Swiss multinational corporations be considered truly global firms?

Melewar, T. C.; Osborne, Luc - In: The European business journal 15 (2003) 1, pp. 24-34

Persistent link: https://www.econbiz.de/10001841389

The importance of brand power : a review of the European car market

Melewar, T. C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177

Persistent link: https://www.econbiz.de/10002575005

Facets of the global corporate brand

Melewar, T. C.; McCann, Christopher D. - In: Handbook of corporate communication and public …, (pp. 158-166). 2004

Persistent link: https://www.econbiz.de/10002559120

Islamic marketing and branding : theory and practice

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2018 - First published

Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

Persistent link: https://www.econbiz.de/10013548250