Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
La participation ordinaire. Mi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
France
3
Frankreich
3
Brand image
2
Digital platform
2
Digitale Plattform
2
Markenimage
2
Advertising
1
Advertising effects
1
Air pollution
1
Bas de la Pyramide
1
Betriebliche Kennzahl
1
Brand
1
Business start-up
1
Carbon emissions
1
Cognition
1
Cognitive dissonance
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Digital entrepreneurs
1
Digitalisierung
1
Digitization
1
Eco-label
1
Ecological image
1
Energiewirtschaft
1
Energy sector
1
Entrepreneurs
1
Entrepreneurship
1
Entrepreneurship approach
1
Environmental policy
1
Facebook groups
1
Financial ratio
1
Gebrauchtmarkt
1
Greenhouse gas emissions
1
Heuristics
1
Heuristik
1
Indulgent consumption
1
Internet marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
7
French
4
Author
All
Benoit-Moreau, Florence
7
Bonnemaizon, Audrey
4
Parguel, Béatrice
4
Amine, Abdelmajid
2
Batat, Wided
1
Cadario, Romain
1
Delacroix, Eva
1
Josion-Portail, Margaret
1
Larceneux, Fabrice
1
Lunardo, Renaud
1
Parfuel, Béatrice
1
Renaudin, Valérie
1
Rousselet, Evelyne
1
Russell, Cristel Antonia
1
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
2
Economies et sociétés ; 46,9
1
EuroMed journal of business
1
European review of service economics and management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Recherche et applications en marketing : RAM
1
Revue française du marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
RePEc
14
OLC EcoSci
5
Other ZBW resources
2
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entre consommateurs et marchés financiers, quel rôle pour la direction marketing?
Benoit-Moreau, Florence
- In:
Revue française du marketing
213
(
2007
),
pp. 57-71
Persistent link: https://www.econbiz.de/10003515055
Saved in:
2
Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence
;
Parguel, Béatrice
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10009235982
Saved in:
3
Is bigger always better : the unit effect in carbon emissions information
Cadario, Romain
;
Parfuel, Béatrice
;
Benoit-Moreau, Florence
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 204-207
Persistent link: https://www.econbiz.de/10011490892
Saved in:
4
Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice
;
Benoit-Moreau, Florence
;
Russell, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
Saved in:
5
Sustainability of the sharing economy in question : when second-hand peer-to-peer platforms stimulate indulgent consumption
Parguel, Béatrice
;
Lunardo, Renaud
;
Benoit-Moreau, Florence
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011899469
Saved in:
6
Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of consumer policy : consumer issues in law, …
35
(
2012
)
1
,
pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
Saved in:
7
Digital subsistence entrepreneurs on Facebook
Delacroix, Eva
;
Parguel, Béatrice
;
Benoit-Moreau, Florence
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 887-899
Persistent link: https://www.econbiz.de/10012135456
Saved in:
8
Méthodes, techniques et pratiques de recherche sur les consommateurs pauvres : un état de l'art et un vade-mecum
Rousselet, Evelyne
;
Bonnemaizon, Audrey
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
4
,
pp. 116-146
Persistent link: https://www.econbiz.de/10015156602
Saved in:
9
How competent are consumers? : the case of the energy sector in France
Bonnemaizon, Audrey
;
Batat, Wided
- In:
International journal of consumer studies
35
(
2011
)
3
,
pp. 348-358
Persistent link: https://www.econbiz.de/10009153217
Saved in:
10
Introduction au mini-dossier "Pauvreté, précarité et consommation"
Amine, Abdelmajid
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010257382
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
