Showing 1 - 10 of 122
Persistent link: https://www.econbiz.de/10010205077
Persistent link: https://www.econbiz.de/10011736340
Based on consumers’ “cognitive→affective→behavior” hierarchy theory of reaction, this paper builds the relational model of electronic word-of-mouth (eWOM) information (from two dimensions, quantity and timeliness), consumer trust, and purchase intention under C2C environment. The...
Persistent link: https://www.econbiz.de/10014152359
Persistent link: https://www.econbiz.de/10015414977
Persistent link: https://www.econbiz.de/10015419921
Persistent link: https://www.econbiz.de/10010437246
Persistent link: https://www.econbiz.de/10013169537
Persistent link: https://www.econbiz.de/10013447618
Persistent link: https://www.econbiz.de/10013466628
Persistent link: https://www.econbiz.de/10015065347