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Control of electronic channel affiliates : an exploratory study and research propositions

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A multi-system organizing framework for inter-firm control : a comprehensive perspective on control

Gilliland, David I. - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 66-85

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Strategic marketing : new horizons in theory and research

Rudd, John M. (ed.); Jaakkola, Matti (ed.); … - 2016

Cover -- Editorial boards -- Editorial -- A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability -- Troubled waters: the transformation of marketing in a digital world -- Commitment to marketing...

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The impact of e-business infusion on channel coordination, conflict and reseller performance

Osmonbekov, Talai; Bello, Daniel C.; Gilliland, David I. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 778-784

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Strategic marketing and e-business

Rudd, John M.; Shepherd, Neil; Lee, Nick - In: Handbook of strategic e-business management, (pp. 309-324). 2014

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How contracts and enforcement explain transaction outcomes

Mooi, Erik A.; Gilliland, David I. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 395-405

Persistent link: https://www.econbiz.de/10010223385

Antecedents to strategic flexibility : management cognition, firm resources and strategic options

Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339

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When do incentives work in channels of distribution?

Gilliland, David I.; Kim, Stephen K. - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 361-379

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Legitimacy building strategies in conditions of discretionary legal enforcement : a logic of social action approach

Chelariu, Cristian; Bello, Daniel C.; Gilliland, David I. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 850-861

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Control-based channel governance and relative dependence

Gilliland, David I.; Bello, Daniel C.; Gundlach, Gregory T. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 441-455

Persistent link: https://www.econbiz.de/10008735694