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Commentary on: "an appraisal of behavioral price research (Part I)"

Coulter, Keith S. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 135-140

Persistent link: https://www.econbiz.de/10010187200

A closer look at reference price : a commentary

Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

Persistent link: https://www.econbiz.de/10010187196

How and why is price perceived : a commentary on Cheng and Monroe

Rao, Akshay R. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 146-150

Persistent link: https://www.econbiz.de/10010187198

Commentary on behavioral price research : the role of subjective experiences in price cognition

Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145

Persistent link: https://www.econbiz.de/10010187199

An appraisal of behavioral price research (part 1) : price as a physical stimulus

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129

Persistent link: https://www.econbiz.de/10010187208

It's time to vote : the effect of matching message orientation and temporal frame on political persuasion

Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 877-889

Persistent link: https://www.econbiz.de/10003861925

Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions

Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 395-407

Persistent link: https://www.econbiz.de/10009580751

Causes and consequences of price premiums

Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535

Persistent link: https://www.econbiz.de/10001207970

The moderating effect of prior knowledge on cue utilization in product evaluations

Rao, Akshay R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 253-264

Persistent link: https://www.econbiz.de/10001063608

Causes and Consequences of Price Premiums

Rao, Akshay R.; Monroe, Kent B. - 1998

Existing literature that argues for the prevalence of price premiums is examined. An evaluation of an extant model identifies several possible boundary conditions that limit its applicability. A set of propositions is developed based on these boundary conditions, linking buyer, seller and market...

Persistent link: https://www.econbiz.de/10014076648