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ECONIS (ZBW)
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On carrot cake and marketing education : a perspective on balancing skills for employability
Daellenbach, Kate
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10011901581
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2
Examining the influence of the individual in arts sponsorship decisions
Daellenbach, Kate
;
Thirkell, Peter
;
Zander, Lena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10009738226
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3
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
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4
Value in a multiple perspective view of sports sponsorship
Davies, John
;
Daellenbach, Kate
;
Ashill, Nicholas J.
- In:
International journal of sport management and marketing …
3
(
2008
)
3
,
pp. 184-200
Persistent link: https://www.econbiz.de/10003665185
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5
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
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6
Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate
;
Parkinson, Joy
;
Krisjanous, Jayne
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
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7
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
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8
A sensemaking perspective on arts sponsorship decisions
Daellenbach, Kate
;
Zander, Lena
;
Thirkell, Peter
- In:
Arts and the market
6
(
2016
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10011580967
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9
Theorising change and stability in service ecosystems : a morphogenetic approach
Simmonds, Hamish
;
Gazley, Aaron
;
Daellenbach, Kate
- In:
The service industries journal
38
(
2018
)
3/4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10011848084
Saved in:
10
Tweets for tots : using Twitter to promote a charity and its supports
Soboleva, Alena
;
Burton, Suzan
;
Daellenbach, Kate
; …
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 515-523
Persistent link: https://www.econbiz.de/10011814488
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