The purpose of this research is to extend thegender-based literature on business performance by examining firm performancein retail and service industries, where more than 80% of women entrepreneursfunction. The premise of the study is that previous research and data haveshown that performance...

This study examines the construct of entrepreneurial orientation (EO) versus small business orientation (SBO), their impact on small business performance, and whether these effects are moderated by longevity. A sample of 267 small business owners from 11 small-medium downtowns was used in...