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Day, George S.
108
Aaker, David A.
20
Kumar, V.
10
Schoemaker, Paul J.
10
Leone, Robert P.
3
Montgomery, David B.
3
Wensley, Robin
3
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2
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2
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1
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1
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Models of buyer behavior
1
Palgrave Executive Essentials
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1
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1
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1
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1
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ECONIS (ZBW)
OLC EcoSci
44
USB Cologne (EcoSocSci)
21
Other ZBW resources
13
RePEc
3
BASE
1
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1
The yin and yang of outside-in thinking
Day, George S.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 84-86
Persistent link: https://www.econbiz.de/10012285330
Saved in:
2
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
3
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
4
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
5
Capabilities for forging customer relationships
Day, George S.
-
2000
Persistent link: https://www.econbiz.de/10001578500
Saved in:
6
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10001824590
Saved in:
7
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
8
Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
Saved in:
9
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
10
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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