This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of...

In the literature social consciousness of consumers has often been associated with aspects of environmentally friendly consumption and existing measures often confound social and ecological issues. The present study focuses on the social issue of fair labor conditions in the manufacturing and...