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How do you measure what you can't define? : the current state of loyalty measurement and management
Aksoy, Lerzan - In: Journal of service management 24 (2013) 4, pp. 356-381
Persistent link: https://www.econbiz.de/10009790206
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Marketing, corporate social initiatives, and the bottom line : March 14 - 16, 2001, University of North Carolina, Chapel Hill, North Carolina
Aksoy, Lerzan (contributor) - 2001
Persistent link: https://www.econbiz.de/10001622504
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Approaches to customer segmentation
Cooil, Bruce; Aksoy, Lerzan; Keiningham, Timothy - In: Profit maximization through customer relationship …, (pp. 9-39). 2008
Persistent link: https://www.econbiz.de/10003754189
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The long-term stock market valuation of customer satisfaction
Aksoy, Lerzan; Cooil, Bruce; Groening, Christopher; … - In: Journal of marketing 72 (2008) 4, pp. 105-122
Persistent link: https://www.econbiz.de/10003747973
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (ed.); Keiningham, Timothy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003469119
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003507465
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Sustainable service
Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward - In: Journal of service research 27 (2024) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10014580371
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Special issue: sustainable service
Aksoy, Lerzan (ed.); Keiningham, Timothy (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014580401
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Understanding segment-specific key drivers to guide strategy : the impact of value on key drivers of relative satisfaction
Perkins-Munn, Tiffany; Evans, Heather; Buoye, Alexander; … - In: Journal of creating value 8 (2022) 2, pp. 284-305
Persistent link: https://www.econbiz.de/10014581509