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Peñaloza, Lisa
36
Venkatesh, Alladi
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ECONIS (ZBW)
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
2
Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa
;
Venkatesh, Alladi
-
2008
Persistent link: https://www.econbiz.de/10003610698
Saved in:
3
Ethics
Peñaloza, Lisa
- In:
Marketing management : a cultural perspective
,
(pp. 505-526)
.
2012
Persistent link: https://www.econbiz.de/10009508070
Saved in:
4
And the beat goes on! : critical marketing for community development ; commentary
Peñaloza, Lisa
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 215-218)
.
2013
Persistent link: https://www.econbiz.de/10010199634
Saved in:
5
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
Saved in:
6
Researching ethnicity and consumption
Peñaloza, Lisa
- In:
Handbook of qualitative research methods in marketing
,
(pp. 547-559)
.
2006
Persistent link: https://www.econbiz.de/10003446531
Saved in:
7
And the beat goes on! : critical marketing for community development
Peñaloza, Lisa
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 855-859
Persistent link: https://www.econbiz.de/10003886274
Saved in:
8
Moving from subject-object to subject-subject relations : comments on "Figuring companion-species consumption"
Peñaloza, Lisa
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 419-421
Persistent link: https://www.econbiz.de/10003709331
Saved in:
9
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
10
Gender studies in consumption, marketing, markets, and market organisation : we've come a long way, and the varied paths ahead never have been more important
Peñaloza, Lisa
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 371-375
Persistent link: https://www.econbiz.de/10012515266
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