Narrow search
Showing 1 - 10 of 41
Cover Image
Innovation management and new product development
Trott, Paul - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001626292
Cover Image
Innovation management and new product development
Trott, Paul - 1998 - 1. ed.
Persistent link: https://www.econbiz.de/10000649500
Cover Image
Innovation management and new product development
Trott, Paul - 2005 - 3. ed
Persistent link: https://www.econbiz.de/10002126908
Cover Image
Exploring knowledge flows and losses in the 'open innovation' age
Trott, Paul - In: Determinants of innovative behaviour : a firm's …, (pp. 126-150). 2008
Persistent link: https://www.econbiz.de/10003755687
Cover Image
Innovation management and new product development
Trott, Paul - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003556524
Cover Image
When market research may hinder the development of discontinuous new products
Trott, Paul - In: Innovation of strategic reflexivity, (pp. 112-124). 2015
Persistent link: https://www.econbiz.de/10010528833
Cover Image
Innovation management and new product development
Trott, Paul - 2012 - 5. ed.
Persistent link: https://www.econbiz.de/10009312498
Cover Image
The role of consumer market research in new product decision-making: some preliminary findings
Trott, Paul; Lataste, Antoine - In: The Entrepreneurship-Innovation-Marketing Interface : …, (pp. 409-423). 2005
Persistent link: https://www.econbiz.de/10002685042
Cover Image
Innovation risks of outsourcing within knowledge-intensive business services (KIBS)
Trott, Paul; Hoecht, Andreas - In: Handbook of research on knowledge-intensive organizations, (pp. 47-66). 2009
Persistent link: https://www.econbiz.de/10003964244
Cover Image
Relational, interactive service innovation : building branding competence
Halliday, Sue Vaux; Trott, Paul - In: Marketing theory 10 (2010) 2, pp. 144-160
Persistent link: https://www.econbiz.de/10003986195