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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795
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Marketing-Mix-Modelle und Wettbewerbsstruktur-Analysen
Hildebrandt, Lutz - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 95-114). 1998
Persistent link: https://www.econbiz.de/10001301065
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Consumer retail satisfaction in rural areas : a reanalysis of survey data
Hildebrandt, Lutz - In: Journal of economic psychology : research in economic … 8 (1987) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10001043227
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Präferenzanalysen für die Innovationsmarktforschung
Hildebrandt, Lutz - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 13-28). 1994
Persistent link: https://www.econbiz.de/10001288180
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Die Erfolgsfaktorenforschung : Entwicklungslinien aus Sicht des Marketing
Hildebrandt, Lutz - In: Relationship Marketing : Standortbestimmung und …, (pp. 201-224). 2002
Persistent link: https://www.econbiz.de/10001703298
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Hypothesenbildung und empirische Überprüfung
Hildebrandt, Lutz - In: Marktforschung : Methoden, Anwendungen, Praxisbeispiele, (pp. 33-57). 2000
Persistent link: https://www.econbiz.de/10003007376
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Kausalanalytische Validierung in der Marketingforschung
Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 6 (1984) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10002841624
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Wege und Irrwege der Marketingforschung
Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 27 (2005) 2, pp. 75-76
Persistent link: https://www.econbiz.de/10002766422
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Hypothesenbildung und empirische Überprüfung
Hildebrandt, Lutz - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 81-105). 2008
Persistent link: https://www.econbiz.de/10003573270