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Does university play significant role in shaping entrepreneurial intention? : a cross-country comparartive analysis

Trivedi, Rohit - In: Journal of small business and enterprise development 23 (2016) 3, pp. 790-811

Persistent link: https://www.econbiz.de/10011573460

Understanding underdog brand positioning effects among emerging market consumers : a moderated mediation approach

Patel, Jayesh D.; Trivedi, Rohit; Malhotra, Svablum; … - In: The journal of product & brand management 33 (2024) 8, pp. 1013-1026

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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics

Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379

Persistent link: https://www.econbiz.de/10011929132

Entrepreneurial-intention constraint model : a comparative analysis among post-graduate management students in India, Singapore and Malaysia

Trivedi, Rohit - In: International entrepreneurship and management journal 13 (2017) 4, pp. 1239-1261

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Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?

Jain, Varsha; Trivedi, Rohit; Joshi, Vikrant; Daswani, … - In: International journal of emerging markets 10 (2015) 1, pp. 122-140

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Using hotel reviews to assess hotel frontline employees' roles and performances

Hu, Feng; Trivedi, Rohit; Teichert, Thorsten - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1796-1822

Persistent link: https://www.econbiz.de/10013412103

Financing constraints, intellectual property rights protection and incremental innovation : evidence from transition economy firms

Abdin, Joynal; Sharma, Abhijit; Trivedi, Rohit; Wang, … - In: Technological forecasting and social change : an … 198 (2024), pp. 1-18

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Market or community? : an institutional logics interpretation of how MNE subsidiaries respond to mandated social innovation in India

Chu, Irene; Sewak, Mayank; Trivedi, Rohit - In: Management international review : MIR ; journal of … 64 (2024) 3, pp. 459-487

Persistent link: https://www.econbiz.de/10015123608

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic : an application of the theory of reasoned action

Ackermann, Claire-Lise; Sun, Haoye; Teichert, Thorsten; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1840-1865

Persistent link: https://www.econbiz.de/10013206280