Purpose: The purpose of this paper is to investigate whether the screening of product ideas is supported by the NPD (new product development) process design throughout the NPD phases. Design/methodology/approach: Data were collected with an internet survey questionnaire from 43 large companies...

To collect real-time data as opposed to retrospective data requires new methodological traits. One possibility is the use of behavioral simulations that synthesize the self-administered questionnaire, experimental designs, role-playing and scenarios. Supported by Web technology this new data...