The general tendency for globalization is available for the changes inside the financial and banking system, too. These changes are compulsory for the agents having a global calling to view the internationalization on a basis of interaction between internal and international growth respectively....

A brand management framework is routinely advocated in gaining market share leadership within a product market, with consequent advantages accruing to the leading brand. Such a marketing-mix-based approach often fails to explain the absolute dominance of a leader over all other brands,...

The contribution of services to the development of every national economy is in the progress, they becoming the major contributor to the gross national product of most countries. In their turn, the customers become more demanding and powerful in their relationship with service providers. They...