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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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Global brand expansion : how to select a market entry strategy
Dev, Chekitan S.; Brown, James R.; Zhou, Kevin Zheng - In: The Cornell School of hotel administration handbook of …, (pp. 975-989). 2010
Persistent link: https://www.econbiz.de/10008667097
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Looking beyond RevPAR : productivity consequences of hotel strategies
Brown, James R.; Dev, Chekitan S. - In: The Cornell School of hotel administration handbook of …, (pp. 912-928). 2010
Persistent link: https://www.econbiz.de/10008667101
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Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.; Zhou, Kevin Zheng; Brown, James R.; … - In: The Cornell School of hotel administration handbook of …, (pp. 263-272). 2010
Persistent link: https://www.econbiz.de/10008667136
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
Brown, James R.; Grzeskowiak, Stephan; Dev, Chekitan S. - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10003819964
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The effects of customer and competitor orientations on performance in global markets: a contingency analysis
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S.; … - In: Journal of international business studies : JIBS ; an … 38 (2007) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10003460310
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Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
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A cross-channel comparison of supplier-retailer relations
Brown, James R. - In: Journal of retailing 57 (1981) 4, pp. 3-18
Persistent link: https://www.econbiz.de/10001946328